Every mall-to-mixed-use transformation begins with a detailed market analysis, with the goal of determining what new uses and tenants will be added, based on market needs. Just because you recognize the potential value of a mixed-use environment does not relieve you of the need to be thoughtful and strategic in how to go about it. It is extraordinarily risky to simply throw something at the wall and see what sticks. A mall redevelopment often requires a significant investment, and you cannot risk getting it wrong.
Read MoreIn June, New York’s Lower Manhattan celebrated the return of a neighborhood staple with the reopening of the World Trade Center farmers market.
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